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Essential Advice for Contractor Websites
Home services company websites—whether it’s plumbing, HVAC, electrical, or remodeling, general contracting—aren’t typically known for their elegant designs and friendly user experience. In fact, you...
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Expert Tips for Converting More Calls into Sales
At Blue Corona, we do an awesome job of helping our clients’ phones ring through our various online marketing services. We’re basically the marketing equivalent of putting your friend’s phone number on...
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Why Should I Track and Record My Phone Calls?
As a business owner, you may have heard the importance of tracking visits to your website. That is absolutely true. However, by tracking your website AND your phone calls, you gain an additional...
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What Happened to Google Analytics?
ABC—easy as acquisition, behavior, conversions. As early as last week, many Google Analytics users noticed some big changes to the Web analytics platform. The all-too-familiar left side navigation got...
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And Now a Word from Our Charlotte Office…
Some people at Blue Corona’s headquarters in Maryland like to spread rumors that the Charlotte office doesn’t exist. Just because we’re located above a southern BBQ restaurant and have a beautiful view...
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What’s IN and OUT for Online Marketing in 2014
It seems like just a few days ago that I was accessorized with all the gold and sparkly jewelry that my roommate and I owned and ringing in the New Year. In fact, it was just a few days ago, but 2014...
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A Day in the Life of a Call Tracking Expert
Welcome back to our “Day in the Life” series—where we chronicle a typical day of the various gears that make Blue Corona’s clock tick. In case you missed it, last week we showed you “A Day in the Life...
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Where to List Your Phone Number on Your Website
If you own a home service business (HVAC, plumbing, etc.), your phone leads are likely to highly outnumber your contact form submission leads (by about 8:1). If you think about it, this makes sense. If...
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Does Traditional Marketing Work?
I work for an online marketing company, so I’m supposed to tell you that traditional marketing is a waste of money and doesn't yield good results, right? Well, it depends (sorry—that’s probably not the...
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Website Call Conversions Take Google One Step Closer to Commerce
Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track phone calls generated by their Google PPC ads. Recognizing the...
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Are My Angie’s List Leads Qualified?
For many small businesses in the home contracting industry (think roofers, flooring contractors, electricians), Angie’s List is a lead generation tool. If you’re looking to grow traffic to your website...
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How Do I Know if My CSRs Are Good?
If you’ve ever called Blue Corona, there’s a good chance that Erin has answered your call. If Erin represents the first impression you get of our company, then I can say with 100 percent certainty that...
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How Many of Your Phone Calls Are Actually Leads?
Blue Corona markets predominately for companies in the home service industry. For these companies, it’s likely that most of their potential new customer leads come in the form of phone calls. In fact,...
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Call Tracking vs. Call Intelligence Reporting [Infographic]
We get it. We’re not the only company who does call tracking (anymore). But we are the only ones who do call tracking as advanced as we do it. In fact, we had to give it another name.Meet Call...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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